A woman does not rise by trying harder. She rises by putting on clothes and shoes. The C words are the garments — perfect traits that become virtues, and then become the attributes of an organization. The E words are the shoes — the character of the business, how it actually walks. The O words are the office she steps into and the resource she increases. Dressed this way, she does not stay a novice: she simply puts her business in its proper form, and a proper form profits, and then prospers.
Layer One
Adventure CEO
The Novice · She makes a thing profitable
Layer Two
Architect CEO
The Builder · She builds the house that holds it
Layer Three
Sovereign CEO
The Crown · She makes it prosperous
C
The Attribute · WHO she is
The C Words — Traits that become Virtues
These are the perfect traits — adjectives first, virtues once they are lived. Worn daily, they become the attributes of an organization: a business that is trusted because the woman behind it is.
Adventure CEO
Courageous
adjective · attribute of God
Willing to act while the fear is still in the room — heart, not the absence of fear.
01Having or showing courage; brave
02Able to face danger, difficulty or pain without turning back
03Acting rightly when it costs something to do so
04Not deterred by the risk of loss
05Bold in undertaking what others avoid
06Firm in spirit under pressure
07From cor, the heart — full of heart
08Willing to be the first to move
09Steady in the presence of fear rather than free of it
These are the verbs. The character of a thing is what it does repeatedly. A business has no character until it establishes, extends, and expands on purpose — this is the shoe that walks the law.
Adventure CEO
Endeavor
verb · the doing of it
To take the step — the willingness to try is the whole of courage in the Novice.
01To try hard to do or achieve something
02To attempt with effort rather than wish without movement
03To take the step that is in front of you
04To apply yourself to an undertaking
05To exert yourself toward a purpose
06To set about a thing rather than wait for a better moment
07To strive — effort directed at a real end
08To use the occasion at hand as the place to begin
09To be willing before you are ready
10To do something with the moment instead of watching it pass
tryattemptstriveundertakeapply yourselftake the stepset aboutwork athave a gobegin
These are the nouns — the office she holds and the resource she increases. When the trait and the character are in place, the form is proper, and a proper form profits and then prospers.
Adventure CEO
Occasion
noun · the office and the resource
The moment that presents itself — the opening you encounter into.
01A particular time when something happens
02A suitable moment or opportunity for a thing
03An event or gathering of some importance
04The cause or reason that brings a thing about
05A juncture — a point at which action becomes possible
Adventure dresses her to be profitable. Architect dresses her to be profitable and sovereign. Sovereign dresses her to prosper. Same law, better clothes.